Our mission is to bring the enjoyment of the Real PLAY concept into a large number of households worldwide. We are passionate about ensuring that during our growth journey we keep a strong commitment to high standards of corporate governance. Our business processes and the design of our products will embrace a sustainability approach from the outset to ensure we play a positive role in the protection of the natural environment in which we live and operate.
We will provide our customers with safe products and will set our quality standards at equal or higher than the prevailing industry as well as local authority standards. Our endeavor will be to hear the voice of our customer and co-workers and act on their feedback. Our co-workers will operate in safe working conditions and we will ask the same of our suppliers. We will also treat with respect, dignity and fairness all our co-workers, suppliers and other members of society with whom we interact directly or indirectly.